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That means we might have to change a few things about ourselves as an organization.
Change can be scary, but it’s easier when we change together.

With that in mind, I invite all of you to become Action Plan champions so you can
change your clubs for the better and keep Rotary strong. And there’s plenty of room
for continuity in the Action Plan, too. It’s all about building on our best ideas, not
abandoning them.

Think of the Action Plan as a tool to help you improve the club experience in your
district. Remember, you have influence. District governors charter clubs. You can help
club leaders think creatively and produce irresistible experiences, both for existing and
future members. That could mean changing how things are done in your district. If your
district has been doing things one way for 50 years, it’s probably time to reassess. The
Action Plan helps identify a club’s strengths and weaknesses and what that club can do
to improve.
If a club in your district isn’t active or is losing members, maybe it’s time to start a new
club that fits better with the community. Ask club members what they want, and bridge
that with the community’s needs. Just because a club or district hasn’t changed in a
while doesn’t mean no one is hungry for change. You have an incredible opportunity as
district governors to empower club members to make improvements.

Check in with club members in your district. Ask them about their club experience and
what can be done to make it better. And consider talking to leaders in your communities
who are not Rotary members yet but should be. Maybe they don’t know about Rotary.
Or perhaps the current club structure in their community is not the right fit.

You might find that some members don’t feel like they truly belong in their club.
That’s why expanding our commitment to diversity, equity, inclusion, and belonging
is so important.

Anyone who has the heart and hands for service belongs in Rotary, and I hope you’ll
join me in opening your arms to future people of action, even if — and in some cases,
especially if — they don’t look or act like the typical member of your local club. With
DEI, it is easier to be united in a common purpose. It’s in those moments when we are
committed and focused that we are the most effective and relevant.

But the work can’t stop there. No one will know our clubs are irresistible if we don’t tell
people about them! The fact is, we need storytellers to spread our positive image and to
spread Positive Peace in these troubled times.

Peacebuilding is one of my top priorities, and this IA is more than your introduction to
the role of district governor. It’s a call to action to support Rotary’s peacebuilding
programs and initiatives.

One of those programs is the Rotary Peace Fellowship — a product of The Rotary
Foundation that began more than 20 years ago to help peace and development
professionals end and prevent conflict.

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